College Signing Day saw more than 1,000 students annually from the area’s 17 school districts engaged in celebration of high school seniors going on to universities, community colleges, and even the military. This event was so successful, it became the launch site for First Lady Michelle Obama’s Reach Higher Campaign in 2014, prompting College Signing Days across the country. In May 2020, our team helped move San Antonio’s College Signing Day online for a virtual celebration where more than 13,000 students and families tuned in.